81qd

We are the industry-leading provider of
opinion leader science and medical-marketing intelligence servicesBy focusing on drugs and medical devices we’ve been able to build the highest level of expertise in the industry. The greater the expertise, the better the analysis—and the more useful the intelligence..

With an objective, scientific approachWe apply a rigorous, evidence-based approach to gathering and analyzing data. By leveraging our proprietary data mining and semantic learning tools, we’re able to provide insights and strategic recommendations with a high degree of confidence.,
superior medical and business expertiseWe have more medical and scientific professionals on our team—MDs, PharmDs, and PhDs—than any other company in our field. Joining them are highly qualified marketing and technology experts. Greater expertise means better intelligence.,
and a deep understanding of our clients’
competitive landscapeOur team includes experienced industry professionals. We attend medical conferences and symposia, follow the industry closely, and have strong relationships with opinion leaders. With our exclusive focus on the pharmaceutical, biotechnology, and medical device industries, we truly understand our clients’ brands and the markets in which they compete., we offer not just
information but guidanceWe go beyond gathering and analyzing data. We’re able to guide you in the optimal application of your resources, helping you build and manage relationships with the right medical experts—giving your brand the support it requires..

In doing so, we help our clients

optimize the clinical and commercial potential of their brandsThose whose opinions matter most will directly affect the fate of your brand, both before and after launch. We help you identify those whose opinions really matter. We measure and track their sentiment, and help you build strong relationships with them so you can benefit from their expertise in guiding your clinical development plan, communication strategy, market-shaping initiative, and launch efforts..

We are 81qd. We provide actionable insightsInformation is not enough. Analysis is not enough. Our methodology is designed to provide you with insights you can use to maximize your brand’s clinical and commercial potential..

Who We Are

81qd“81qd”—
the minimum effective dose of aspirin for prevention of stroke and heart attack. We chose it for our name because it symbolizes the most efficient investment of resources for the maximum return. is a pioneer in opinion leader science and medical-marketing intelligenceUsing our proprietary data mining and analytic tools, we gather information about those whose opinions matter most. We measure and track their sentiments. And we provide recommendations that optimize your budget and improve your brand’s chances for success..

Headquartered in New York City, we serve
global pharmaceutical, biotechnology, and medical device clients with brands at all stages of development.

Our teamThe 81qd team includes medical, scientific, marketing, and business technology professionals. (And they’re here, at our New York headquarters, not outsourced overseas.) is made up of scientific, medical, marketing, and business technology professionals. We bring more relevant expertise to bear on your business than any other company in our field.

We work every day at the critical junction of science and business. Contact us to learn how we can improve your brand’s chances for success.

Our Team

Leon Behar, PharmD
Chief Executive Officer
A founding partner of 81qd, Leon has dedicated his career to the application of data analytics to the design of strategic medical communications initiatives that drive brand market share. Leon has been instrumental in the launch of products across a wide range of therapeutic areas, including allergy and asthma, cardiology, endocrinology, immunology, infectious diseases, neurology, oncology, pain management, psychiatry, rheumatology, and women's health, and he has been recognized by the pharmaceutical industry for excellence in clinical communications. Leon earned his doctor of pharmacy degree at the Arnold and Marie Schwartz College of Pharmacy in Brooklyn, New York.
Matthew H Weingarten, MD, MPH
Managing Director
Matthew has spent the last 10 years leading multidisciplinary teams responsible for conceptualizing, developing, and delivering industry-supported initiatives. His work in KOL science includes local, regional, national, and international KOL identification, profiling, sentiment analysis, network mapping, and engagement planning.

Matthew was trained in internal medicine at Lenox Hill Hospital in New York City where, as chief of primary care for a decade, he oversaw student, resident, and continuing medical education for the Department of Medicine. He later became chief medical officer for the first physician Internet company—an early example of the role of social media in medical opinion leadership.

Matthew received his medical degree from the School of Medicine and Biomedical Sciences at the State University of New York at Buffalo, and his master’s degree in public health from the Mailman School of Public Health of Columbia University.

What We Do

For your brand to be successful, objective data supporting its clinical value proposition are essential. That’s where opinion leader science and medical-marketing intelligenceUsing our proprietary data mining and analytic tools, we gather information about those whose opinions matter most. We measure and track their sentiments. And we provide recommendations that optimize your budget and improve your brand’s chances for success. come in.

We identify opinion leaders and other stakeholdersWhile clinicians are rightfully the focus of most efforts, there are other professionals whose opinions matter. We identify all those whose stature, viewpoint, and connections have the most relevance to your brand.
whose opinionsWe go beyond the scientific literature others rely on. We also gather and analyze large volumes of social media and other text data, where real sentiment may be more timely and easily gauged. matter most. We gather and analyze
dataMany companies cast too broad a net and leave you to process the “catch.” At 81qd, our medical and business technology professionals structure targeted queries. Using computational linguistics, we mine data more accurately, analyze sentiment more clearly, and track changes over time—leading to more useful, actionable insights., measure and track their sentimentWe identify the real opinion leaders, gauge their current thinking, and track shifts in opinion over time. We provide you with an easy-to- use dashboard that gives you access to the data 24/7. over time, and make recommendationsWho are the best people for you to partner with? What is the best way to work with them? Is your work together making a difference? By providing actionable insight, we can answer these questions. based on that information.

We uncover evidence to help differentiate your brand early on using the latest breakthroughs in computer science and computational linguisticsComputational linguistics is the application of computer science techniques to the analysis of language and speech for purposes of interpreting its meaning. Recent breakthroughs allow us to gauge text for relevance and sentiment, and then to track shifts—by individuals and in aggregate—over time..

Our recommendationsData and intelligence are ultimately decision- support tools for strategy development. We go beyond what most other partners offer to provide you with an evidence- based plan of action. and custom reportsOur customizable dashboard provides you 24/7 access and custom searches—so if you need, say, five top opinion leaders in a specific country, you can find them instantly. You’ll also find landscape analysis, message mapping, and viewpoint analysis—on demand. And you can track the effects of your interactions over time. It’s a level of strategic decision support you’ll find nowhere else. apply medical and business acumen to help you optimize your brand’s potentialOur goal is simple—to help your brand live up to its full clinical and commercial potential. In doing so, we aim to help you get more out of every dollar you allocate to clinical development and marketing. Our services are designed to pay for themselves many times over. at every stageFrom product development through market shaping and launch, brand promotions, and label expansion—your interactions with those whose opinions matter most can have a profound effect on your success..

How We Do It

To help your brand live up to its potential, we employ a team approach—and breakthrough business technology.

Our medical and scientific expertsMDs, PharmDs, and PhDs—we have more than any other company in our field. understand pharmacology and pathophysiology.
Our marketing professionalsMBAs, analysts, and others with broad experience in the field. Many have worked for pharmaceutical, biotechnology, and medical device companies. know the markets in which your brand competes and the regulatory environment shaping these markets.

Our technology teamComputer scientists, programmers, designers, and other specialists who are skilled in computational linguistics and business technology. is composed of experts in data mining and analytics.

Our Process

Our proprietary 5-step KOL 360™ process weaves together all of this scientific/medical, technological, and business acumen. It provides insight you can useThat is, actionable insight. We don’t want you to be merely informed—we want you to be successful. in working with those whose opinions matter most.

Identification
Profiling
Mapping
Assessment
Planning

IdentifyWe don’t work from an off-the-shelf database. Instead, we build custom searches around your unique products, topics, and needs. A comprehensive bibliometric search tells us who the most important experts are and
who are up-and-comers. and ValidateHave you built your own list of experts over the years? We can tell you who are the most important among them—and who may not possess the expertise you seek.

A custom-built search yields a database of true opinion leaders and validates those on your list.

ProfileOur research analysts evaluate CVs, educational backgrounds, professional associations, and editorial board affiliations—all relevant public domain data. We not only build a profile but also assign a score that allows us to rank individuals within a cohort. and SegmentWe segment the experts by scoring 3 important categories—communications, innovation, and networking. From these we apply a proprietary algorithm to create an experience score.

Through comprehensive research, we analyze data to profile, score, and segment those on the list.

MapFor each individual we build a unique geographic map, indicating location, professional position, and the size of their professional network. and ConnectWe identify connections with other experts in the field, building a visual representation of their network. We incorporate the nature and importance of each connection.

We build a weighted geographic model to visualize each opinion leader’s network of professional connections.

AnalyzeWe establish a set of assertions relevant to your brand. Then we use our natural language processing engine to extract relevant text, and we manually score for alignment with those assertions. It’s a thorough and accurate approach. and ReportWe report on alignment with those assertions—positive, negative, and neutral—among those whose opinions matter most. We also provide a dashboard so you can have 24/7 access to data and reports.

Using natural language processing, we gauge and report the nature and source of their opinions.

InteractUsing all we’ve learned in the previous 4 steps, we’ll help you determine whose expertise best suits your specific needs. We’ll map out a strategy and plan prospective interactions over time. So in addition to actionable insight, we can recommend the actions themselves. and TrackAfter building a custom database of all relevant experts, we’ll create a calendar tool that lets you track and manage all interactions.

We create engagement plans and tactics for leveraging their expertise.

Contact

We know you’re busy. Please provide the requested information below, and we’ll arrange a convenient time for a brief conversation. If you prefer, you may phone Leon Behar at 212-661-7685.

90 Park Avenue, Suite 703, New York, NY 10016 81qd Directions

212-661-7685

info@81qd.com

Careers

81qd is home to some of the industry’s leading business intelligence, scientific, medical, and marketing experts who are committed to raising the bar in the field of opinion leader science and medical-marketing intelligence. We offer a dynamic work environment, along with a competitive salary and benefits. If you’d like to be considered for our team, please provide the information requested below and upload your resume.