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Thinking Through Thought Leader Relationships

The relationship between pharma companies and health care providers continues to be under scrutiny. The Physician Payments Sunshine Act in the U.S. and the European Federation of Pharmaceutical Industries and Associations (EFPIA) code on transfers of value require biopharmaceutical companies to publicly report payments to health care providers. These laws are intended to increase the …..

Whitepapers & Resources for Download



The pharmaceutical industry has been reshaped by many changes over the past decade, including the emergent power of managed care, the declining use of sales representatives, and the explosive growth of data and…


Case Study: Plexus

Background: Under a reduced budget, our client needed to enhance the outcome of its live and non-personal peer-to-peer programs. In This Case Study: Discover how Plexus impacted the performance of promotional programs Understand…

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