The relationship between pharma companies and health care providers continues to be under scrutiny. The Physician Payments Sunshine Act in the U.S. and the European Federation of Pharmaceutical Industries and Associations (EFPIA) code on transfers of value require biopharmaceutical companies to publicly report payments to health care providers. These laws are intended to increase the …..
The 2016 Medical Marketing & Media (MM&M) Healthcare Marketers Trend Report produced two findings that, given the current state of the industry, are not all that surprising, but they are nevertheless intriguing. Payer/Managed Care Pressure was cited as the top challenge to healthcare marketers by the 181 director-level-and-above executives of pharma, biotech, device and diagnostics …..