With our global stakeholder management platform, Acuity™, biopharmaceutical companies can build and manage relationships with health care thought leaders or KOLs. It provides information that allows clients to track events and interactions involving these KOLs geographically, across organizations, and across functions. Acuity is unique in its flexibility—each solution we build for our clients is customized to fit their needs—and its suite of modular tools can grow as your needs evolve, both at the brand and/or enterprise level. Key features of the platform include identification and profiling, mapping and analytics, segmentation and selection, engagement planning, and custom report generation.
Acuity programmatically mines all publicly available online data, including conference speaking engagements, professional association leadership positions, guideline development committee involvement, and editorial responsibilities with select journals. Comprehensive profiles of selected KOLs, as chosen by the client, are stored within Acuity. By using advanced analytics, Acuity enables clients to make informed decisions about selecting appropriate thought leaders/KOLs for engagements, share insights with extended teams, work compliantly, and track results. Along the way, our health care analytics experts at 81qd provide strategic insight and expertise to help organizations reach their objectives.
Acuity has the option of user-based tiered access and provides visibility across functions and geographies, all while meeting rigorous industry and company—specific compliance standards. The platform has the ability to integrate seamlessly into any CRM system, such as Veeva or Salesforce, ensuring that field forces are receiving the most up-to-date information.
A GLOBAL SOLUTION TO SPAN YOUR ENTIRE ORGANIZATION, or just one brand
Acuity Enables Clients to:
Make objective decisions about selecting appropriate thought leaders/KOLs for engagements
Share insights with extended teams and track results with visibility across functions and geographies in a compliant manner
Customize the platform to meet the needs of a brand and/or enterprise
Work compliantly and safeguard corporate integrity standards