Harnessing Big Data With Machine Learning

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Growth in health care data is occurring at an exponential rate, and stakeholders across the health care system—from payers to biopharmaceutical and medical device companies—are struggling to access, manage, and leverage the right information to achieve their objectives. Plexus™ was built to harness the power of big data and produce actionable outcomes using a proprietary machine learning–based algorithm. Ultimately, by identifying hidden patterns of clinical behavior and weighting clinician connectivity, Plexus and our team of experts are driving the diffusion of therapeutic innovation and providing our clients with a measurable competitive advantage.

Identifying the Most Influential Clinicians and their Networks Using Patient Encounter Data

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Plexus analyzes over a billion different data points that encompass the great majority of patients within a given disease state and more than 95% of all clinicians. Importantly, Plexus identifies influential clinicians as well and the providers to whom they are connected—information that other analyses cannot provide. These highly influential clinicians have a ripple effect on the care of many patients, far beyond their own practice, by impacting the behavior of other clinicians within their broad-reaching clinical networks.

Leveraging the Analysis to Gain a Significant Advantage

Plexus delivers influence maps that depict national, regional, and local network connections that can be leveraged to help drive best practices. Our proprietary Network Impact Score™ has been used by our clients to efficiently target communications and outreach to subsets of clinicians, customized by precise patient types and current practice behaviors.

  • Marketing teams can leverage clinical connections for highly efficient targeting, customization of promotional communications, and enhanced peer-to-peer programming
  • Sales forces can, in turn, be optimized to maximize efficiency, while still achieving or exceeding sales objectives
  • From a market access perspective, Plexus can help segment practices by payer type so the business opportunity can be maximized
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Billions of data points are analyzed and a highly accurate predictive machine learning-based model of provider influence is generated

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Plexus has proven that the busiest clinicians are often not the ones impacting patient care and driving innovation

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Universe of top prescribers

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Clinical experts who impact patient care beyond their practice who are not top prescribers

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Top prescribers who impact patient care beyond their practice

Field Forces Can Use Plexus on an Ongoing Basis to:

  • Identify top speakers by territory using influence as the key metric
  • Choose the optimal audience based on a speaker’s network
  • Choose optimal speakers based on connectivity to audience
  • Optimize call planning based on individual target markets

Get started with Plexus™ now

You can request a personalized demo and see how Plexus™ can help your business and if you need more information please contact us.