PRODUCT ADOPTION ANALYTICS
Drive product adoption
Orion analytics go well beyond the historical approaches of assessing likely adoption based on broad
segmentation and extrapolation based on research using analog products. Orion leverages machine learning to assess thousands of patient
and HCP features to identify and weigh their roles in driving adoption.
These insights provide our clients with tools to optimize HCP targeting and engagement to drive product adoption.
Identify HCPs managing patients likely to adopt a therapy
To predict the practices with patients likely to adopt a specific product, 81qd leverages claims data and machine learning to assess thousands of patient and HCP features to identify and weigh their role in driving adoption. Orion identifies patients that are likely adopters of a specific product and the HCPs who are currently managing these patients.
Clients can leverage Orion analytics within marketing initiatives/campaigns to engage directly and across multiple digital channels.