Optimizing Pre-Launch Medical Affairs Engagement

SITUATION AND CHALLENGES

Client is entering a very competitive rare disease market with limited established relationships and a small field medical team

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Patient diagnosis and treatment journey include multiple HCP specialties, further complicating clinical trial recruiting and HCP targeting

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Given competitive dynamics, the longer-term objective is to build trusted relationships for medical education, collaboration, and future
engagement planning

OUR APPROACH

OUTPUTS

Clinical Trial Recruitment Analysis

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2K+ viable HCPs with potential patients for the clinical trial were uncovered, including HCPs who would not have been part of traditional trialrecruitment efforts

Academic Leader Identification

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280+ Academic Leaders identified for engagements related to disease education

Clinical Leader Identification

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390+ Clinical Leaders delivered, informing treatment patterns and network influence

This approach resulted in a strong foundation to support accelerated trial progress and cultivation of new relationships