Insights

Thought Leaders
Challenges in Thought Leader Management
The Launch-Engagement Playbook
Digital Thought Leaders
Sentiment Analysis
Digital media allows thought leaders more communication platforms than ever before. Sentiment analysis combines programmatic analysis and marketing expertise to map changing perceptions.
The Time for Nurse Practitioner and Physician Assistant Engagement is Now
Patient Finding
Finding Patients With Rare Diseases: Two Truths and a Lie
Two High-Leverage Points for Artificial Intelligence in Rare Disease
The Role of AI in Helping Clinicians Diagnose Patients
Researching, Recognizing, and Reaching the Rare
Advanced Analytics
The Intelligent AI Consumer
Artificial Intelligence (AI) fueled by real-world healthcare data has yet to be fully leveraged by biopharmaceutical companies but is poised to revolutionize their business strategies.
Analytics- The Secret Sauce that Makes Data Big
Data Analytics Evolution - Moving from Castles to Community
Clinical Trials
What Impact Will AI Have on Clinical Trials?
Optimizing Clinical Trial Recruitment
LANDSCAPE AND NETWORK MAPPING
Holistic Network Mapping
Artificial Intelligence + Human Insight = Patient Impact
PLEXUS Refresh Outputs
MYTH: Clinical Leaders will not change year to year
REALITY: New Clinical Leaders emerge each year
Brand Building
The BUILD Checklist: A Framework for Building Brands
Chess Moves for Brand Adoption
The 5 Key Steps to Identifying & Engaging HCPs Where They Are
In today’s biopharma world, effectively prioritizing and engaging HCPs continues to be a challenge.
81qd’s high impact solution to this challenge leverage 5 steps that integrate data and digital innovation.
81qd IN MEDIA
Webinar: The Missing Link in Marketing: HCP Impact (40 minutes)
MM&M Open Lens: Video Interview with 81qd Managing Director Bob Gabruk (4:15 minutes)
Medical Marketing and Media (MM&M) Game Changers 2020: 81qd
Video; 36:40 mins
Video: From AI to HI: It's Not What You Know... It's What You Understand (36:40 minutes)
Medical Marketing and Media (MM&M) Agency 100 2022: 81qd
Omnichannel
Leveraging Analytics to Optimize Omnichannel
As biopharma moves to Omnichannel 3.0, significant opportunity exists to leverage analytics to optimize engagement. This webinar featuring Alison Reichert, former Head of Digital & Omnichannel Marketing, US Oncology at Takeda Oncology and , Susan Abedi Chief Strategy Officer – 81qd-MKG, focuses on best practices and use cases on how to utilize RWD and analytics to support omnichannel targeting and execution.