81qd at Fierce Pharma Week 2026
Turning Clinical Referral Network Data Into Commercial Intelligence
81qd is sponsoring a Data, Analytics & Commercial Intelligence Track discussion at Fierce Pharma Week 2026 featuring panelists from Merck.
The moderated session will explore how clinical referral and relationship data can help pharma teams build a more connected view of the stakeholder landscape, inform commercial planning, and support more data-driven marketing and engagement decisions.
Featured Session
How Pharma Teams Turn Clinical Referral Network Data Into Commercial Intelligence
Date: Wednesday, September 16
Time: 11:45 AM–12:10 PM ET
In this 25-minute discussion, Susan Abedi of 81qd will moderate a conversation with Merck panelists Shelia Carter, Associate Director, HIV Franchise Marketing & Business Operations, and Kristen Greco, MBA, Associate Director, Cardiovascular Marketing, on how network analytics can turn clinical referral and relationship data into commercial intelligence.
The discussion will focus on how data can reveal patterns across HCP and stakeholder relationships, support audience prioritization and footprint expansion, and inform more data-driven marketing and engagement decisions.
What Attendees Will Learn
- Understand how clinical referral and relationship data can help teams build a more connected view of the HCP and stakeholder landscape
- Learn how network analytics can reveal patterns that inform customer planning, audience prioritization, and footprint expansion
- Explore how commercial teams can translate network insights into more data-driven marketing and HCP engagement decisions
- Discuss how network analysis helped identify a new engagement KPI tied to marketing and commercial objectives
Panelists
- Susan Abedi, Chief Strategy Officer, 81qd
- Shelia Carter, Associate Director, HIV Franchise Marketing & Business Operations, Merck
- Kristen Greco, MBA, Associate Director, Cardiovascular Marketing, Merck
Meet 81qd at Fierce Pharma Week
Interested in learning how clinical referral network data and network analytics can support more informed commercial planning and HCP engagement strategy?
Connect with 81qd at Fierce Pharma Week 2026 to discuss how data-driven insights can help your team identify stakeholder relationships, engagement opportunities, and new ways to measure impact.