Our Team


Susan Abedi

Chief Strategy Officer

­­As Chief Strategy Officer, Susan focuses on developing robust, analytics-driven solutions tailored to clients’ specific market challenges and brand needs.

Profile Overview

Susan has more than 16 years of strategy consulting experience in the pharmaceutical industry with a proven track record in developing customer-centric solutions for pharmaceutical companies. Prior to 81qd, Susan was a Senior Principal within the consulting services arm of IQVIA (formerly QuintilesIMS).

In this role, she advised life science leaders on critical business issues across the product life cycle, with a focus on marketing and market access strategy. Susan worked with 2 boutique management consulting firms, Putnam Associates and Kaiser Associates.

Susan has been a key speaker at a number of industry conferences, and her insights and market perspectives have been published in multiple white papers and articles.


  • MS in Health Policy & Management from the Harvard School of Public Health
  • BA in Chemistry from Smith College

Areas of Expertise

  • Developing commercial strategies, building multi-stakeholder value propositions, and improving customer engagement
  • Enabling regional, local, and account-based marketing strategies