HCP Targeting & Engagement

Patient-Centric Thought Leader Mapping: Successful thought leader engagement starts with patients

Why Traditional Thought Leader Mapping Is No Longer Enough   In today’s patient-driven healthcare environment, traditional thought leader (TL) mapping methods—focused only on physician credentials, publications, and conference activity—no longer […]

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US states adoption of Full Practice Authority (FPA) legislation, which enables Nurse Practitioners to provide the full scope of services they are educated and clinically trained to provide As Adopted by State, 2022.

Maximizing HCP Engagement: Nurse Practitioner’s and Physician Assistant’s Rising Influence

Nurse Practitioners (NPs) and Physician Assistants (PAs) are increasingly central to healthcare delivery, bridging gaps in access, especially in underserved areas. Their growing responsibilities, including diagnosing, managing patient care, and

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